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One of the most common mistakes is treating a web site like the digital version of a brochure. The web's greatest offerings are lost when treating a site this way. To create a highly effective web site, everything from content to photography must be treated differently. Web sites treated like brochures are less effective. Users find less information and have a poorer experience than with web sites designed for this interactive medium.
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Photography makes an impact. Color doesn't cost extra on the web. Make sure to add stellar photography.
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