Web vs. Print

One of the most common mistakes is treating a web site like the digital version of a brochure. The web's greatest offerings are lost when treating a site this way. To create a highly effective web site, everything from content to photography must be treated differently. Web sites treated like brochures are less effective. Users find less information and have a poorer experience than with web sites designed for this interactive medium.
Photography makes an impact. Color doesn't cost extra on the web. Make sure to add stellar photography.
Launch your company into orbit without leaving a crater in your budget.